Supermarket Digital Commerce Evolution for a Leading Spanish Grocery Chain
How KogniVera helped a 260-store supermarket chain in Spain launch a full eGrocery experience on Salesforce Commerce Cloud.
About the Client
A leading supermarket chain in Spain, known for offering high-quality groceries at competitive prices. With over 260 physical stores across multiple regions, the chain has built a strong reputation for serving local communities with fresh produce, household essentials, and curated in-house brands.
As consumer demand shifted towards digital convenience, the supermarket recognized the need to evolve its online presence and deliver a full-fledged eGrocery experience — embarking on a digital transformation journey powered by Salesforce Commerce Cloud.
Challenges
Transitioning a large multi-region supermarket chain from legacy systems to a modern digital commerce platform came with significant complexity.
Legacy system migration
Needed to establish a robust online grocery experience while transitioning from legacy systems.
Grocery-specific features
Required volume-based pricing, perishable inventory logic, and product maturity — without reinventing the wheel.
Content localization
Needed seamless promotions, catalog scalability, and content localization across regions.
ERP & logistics integration
Required tight integration with backend ERP and logistics for real-time stock and pricing sync.
Solution
KogniVera deployed Salesforce Commerce Cloud with a specialized Grocery plugin, providing out-of-the-box support for grocery-specific capabilities — reducing development time and delivering faster time to market.
Core Capabilities Delivered
Grocery plugin with dynamic pricing
Out-of-the-box support for dynamic weight-and-volume pricing, freshness selection, promotions, and perishable inventory visibility.
Inventory & pricing logic configuration
Adapted to supermarket SKUs, pack sizes, promotions, and perishability constraints for accurate product presentation.
Promotional tools & personalized content
Promotional carousels and personalized merchandising enabled using Salesforce Commerce Cloud Page Designer.
ERP & logistics integration
API-led integration patterns used to achieve real-time stock and pricing sync with existing backend systems.
Multi-region content localization
Salesforce Commerce Cloud’s built-in CMS leveraged to localize store content, promotions, and pricing across all regions.
Business Impact
Launched eCommerce grocery site in one integrated Salesforce Commerce Cloud environment in 2022
Grocery-specific commerce delivered immediately via plugin, reducing development time and complexity
Dynamic promotions and personalized merchandising improved engagement and conversion
Real-time inventory and pricing updates via integrated ERP workflows
Content localization, inventory, and catalog management scaled efficiently across all product assortments
Digital transformation goals achieved ahead of schedule with KogniVera’s proven methodology
“KogniVera’s partnership ensured the supermarket chain achieved its digital transformation goals ahead of schedule — delivering a world-class eGrocery experience powered by Salesforce Commerce Cloud.”