Success Story
Modernizing Tech Infrastructure for a UK Supermarket Chain
How KogniVera delivered a high-performance PWA storefront on Salesforce Commerce Cloud for one of the UK’s largest supermarket chains.PWA
Headless architecture
Millions
Customers served weekly
Faster
Page load times
Zero
App download required
About the Client
One of the United Kingdom’s largest supermarket chains, serving millions of customers each week through its physical stores and expanding online presence. Known for its wide selection of groceries, household goods, and general merchandise, the chain delivers affordability and convenience at scale. Following a major corporate separation, the supermarket sought to reinvent its digital commerce strategy — modernizing its technology stack with Salesforce Commerce Cloud and a Progressive Web App architecture to deliver a high-performance, scalable, app-like shopping experience across all devices.Challenges
A post-separation technology overhaul at grocery scale brought significant infrastructure and experience challenges to overcome.🏚️
Legacy infrastructure
Needed to modernize legacy systems and reduce dependence on outdated platforms post-separation.📱
App-like experience
Aimed to deliver a native app experience without requiring users to download an app.⚡
Performance & mobile UX
Required faster page loads, better mobile UX, and seamless browsing across all devices.🧱
Composable architecture
Needed a future-proof, composable architecture that supported high-volume grocery operations.🔗
Backend integration
Required tight integration with backend systems for real-time fulfillment, pricing, and inventory.Solution
KogniVera implemented Salesforce Commerce Cloud’s Progressive Web App Kit and Managed Runtime to build a performant, headless storefront — decoupling presentation from business logic for rapid iteration and long-term scalability.Core Capabilities Delivered
1
PWA Kit & Managed Runtime implementation
Performant headless storefront built on Salesforce Commerce Cloud’s modern PWA stack for a fast, app-like experience across all devices.2
Decoupled front-end architecture
Modern front-end frameworks used to separate presentation and business logic, enabling rapid UX iteration without backend risk.3
ERP & fulfillment system integration
Back-office ERP and fulfillment systems integrated for real-time data sync across pricing, stock, and order processing.4
Flexible merchandising & content delivery
Dynamic content and promotions enabled using Salesforce Page Designer and CMS tools for agile merchandising.5
Agile continuous improvement
KogniVera’s agile approach enabled continuous improvement and rapid iteration throughout the entire implementation lifecycle.Business Impact
✓
Fast, seamless, responsive PWA experience with significant improvements in load time and user experience
✓
Reduced bounce rates and improved mobile conversions with app-like usability and offline functionality
✓
Agile merchandising and promotions enabled through a flexible headless architecture
✓
Strengthened digital independence with a scalable, modern Salesforce Commerce Cloud foundation
✓
Positioned the supermarket for continued growth and innovation in the UK grocery market
✓
KogniVera’s PWA and headless expertise proved critical to delivering the project successfully
“KogniVera’s expertise in PWA and headless implementations was critical to the project’s success — delivering a modern, composable commerce platform that positions the supermarket for long-term growth.”