Digital Transformation for a Leading Telecom Provider
How KogniVera helped a Mexican telecom giant enter the online grocery market on Salesforce Commerce Cloud — in just 12 weeks.
About the Client
A well-established telecom provider in Mexico, primarily known for high-speed internet and entertainment services. Seeking to diversify their business and leverage existing infrastructure, they ventured into the online grocery space.
As a newcomer to retail and perishables, they needed a robust, flexible, and localized eCommerce platform tailored to grocery-specific needs.
Challenges
The telecom provider faced several key challenges as a new entrant in the online grocery domain.
Multi-site complexity
New site and domain needed on top of two existing SFCC sites without disruption.
No retail background
No prior experience in grocery retail logistics, pricing, or catalog structuring.
Fresh produce complexity
Platform had to handle variable weights, ripeness levels, and perishable-specific needs.
Location-sensitive delivery
Needed geo-based delivery without setting up warehouses across all cities.
Trust features missing
Lacked ratings, reviews, and promotional tools critical for customer trust in a new domain.
High market expectations
Needed an experience comparable to Mexico’s top online grocery players from day one.
Solution
KogniVera, a trusted Salesforce implementation partner, developed a third grocery site on top of existing sites using an out-of-the-box features-first approach — minimizing custom development while maximizing speed to market.
Core Capabilities Delivered
Configurable product maturity levels
Ripe, Green, and Semi-Ripe options implemented to guide shopper preferences for fresh produce.
Weight & piece quantity selection
Quantity by weight or pieces with auto-conversion between the two for accurate ordering.
Dynamic live-weight pricing
Real-time cost calculation based on live weight input for accurate cost to the customer.
Geolocation-based delivery zones
Delivery availability configured using customer geolocation radius — no city-by-city warehouse needed.
Ratings, reviews & promotional carousels
Trust-building features and weekly deal highlights added to drive engagement and conversion.
Packed vs. loose item distinction
Custom attribute for better catalog clarity and accurate inventory tracking across product types.
Business Impact
3 sites with different business use cases on the same SFCC realm without disruption
Grocery eCommerce site launched in 12 weeks despite zero retail background
30% increase in cart conversions through maturity filtering, weight pricing & geo-delivery
Cost-effective expansion using configurable geolocation-based delivery zones
25% rise in returning users within the first two months
First telecom brand in Mexico to successfully enter and scale in online grocery via Salesforce Commerce Cloud
“Became one of the first telecom brands in Mexico to successfully enter and scale in the online grocery sector using Salesforce Commerce Cloud — with KogniVera as their trusted implementation partner.”