Successful Brand Migration for a Luxury Watch Retailer
How KogniVera delivered a dual-brand Salesforce Commerce Cloud implementation — a retail migration and a marketplace built from scratch — in just 5 months.
The Client
A company that owns and operates two major luxury watch platforms — one a long-standing retail brand, the other a dynamic marketplace for buying and selling pre-owned luxury timepieces.
Key Challenges
This engagement required solving two complex problems simultaneously — under a single, aggressive timeline.
Platform migration
The retail brand needed to move from WooCommerce to an enterprise-grade platform without disrupting catalog, SEO, or user accounts.
Marketplace from scratch
A full pre-owned watch marketplace needed to be built from the ground up with buy, sell, valuation, and authentication workflows.
Distinct brand identities
Both brands had to maintain separate user experiences while sharing the same Salesforce Commerce Cloud realm.
5-month deadline
Both storefronts — migration and new build — had to be delivered on schedule with no margin for delay.
Salesforce ecosystem integration
Seamless connection with Salesforce CRM, marketing, and order management tools was required from day one.
Authentication workflows
The marketplace needed robust seller inquiry, watch valuation, and authentication logic to support pre-owned transactions.
The Solution
KogniVera, an experienced Salesforce implementation partner, designed and delivered a multi-site SFCC architecture to power both brands from a single shared realm — with fully independent storefronts.
WooCommerce to SFCC migration
KogniVera migrated the retail brand to Salesforce Commerce Cloud preserving full catalog structure, SEO metadata, and user account continuity — zero data loss, zero disruption.
Pre-owned marketplace build
The marketplace was built from the ground up with custom flows for seller inquiry, watch valuation, and authentication — supporting both buyer and seller journeys end-to-end.
Multi-site SFCC architecture
Both storefronts were deployed under a shared SFCC realm using multi-site architecture — unified backend management with completely independent branding and UX.
Advanced content management
Page Designer components were integrated to showcase watch stories, curated collections, and video content — elevating the editorial experience across both brands.
Full Salesforce ecosystem integration
SFCC’s integration layer was used to connect both storefronts with Salesforce CRM, service tools, and marketing platforms for a unified operational backbone.
Agile delivery with SFRA foundation
KogniVera used agile sprints, Storefront Reference Architecture (SFRA), and modular design strategies to deliver both projects on time — without compromise.
Business Impact
Both storefronts successfully launched in just 5 months
Pre-owned marketplace live with smooth buyer and seller journeys
Centralized backend management with preserved brand independence
Improved performance and scalability via Salesforce multi-tenant architecture
Stronger customer engagement through full Salesforce ecosystem integration
Demonstrated KogniVera’s expertise in complex, multi-brand SFCC implementations
“Two brands. One platform. Five months. KogniVera’s expertise in multi-site Salesforce Commerce Cloud architecture made it possible to deliver a migration and a marketplace simultaneously — on time and without compromise.”